Lantern Pass privacy policy

Effective date: 25 October 2026 · Last updated: 6 November 2026

Lantern Pass is a tower defence game for Android made by Ebog Studios, a trading name of EBOG-DESIGNS LTD ("we", "us"). This policy explains what happens to information when you play it: what stays on your phone, what Google handles for purchases and ads, and the choices you have.

Who we are

Lantern Pass is made and published by EBOG-DESIGNS LTD, trading as Ebog Studios, a company registered in England and Wales (company number 15478790). Registered office: 19 Park Hill Avenue, Leicester, LE2 8HQ. Email: hello@ebog-studios.co.uk.

We are responsible (the "controller") for the little personal data described under "Information we receive". Google is responsible for the data it collects through Google Play and Google AdMob, under its own privacy policy.

Information we receive

We do not collect or store personal data from the game. The game has no analytics, no tracking and no crash reporting of our own. Everything the game shows is built into the app, fonts included, and the app blocks any other web request from the game. Only Google's billing, age check, ads and consent libraries use the internet. The game earns money from ads, and Google's ads library collects data from your device for them (see "Ads"). Some US state privacy laws may count that as us selling or sharing your data. "Your ad choices and consent" explains how to opt out.

We receive information in only two cases:

• If you email us, we receive your email address and whatever you write. We use it only to reply to you and to help with your question. We delete it once it is no longer needed for that.
• Reports from Google. Play Console and AdMob give us reports such as install numbers, crash rates and ad earnings. Most of these are aggregated or anonymous. For purchases, Google Play also shows us the order details it makes available to developers, for example the order number, product, price and date, the device model, and the buyer's country and, in sales reports, their state or region, city and postcode. We use these only to run the game, deal with refunds and problems, and keep the business records the law requires.

What the game stores on your device

The game keeps one save in its private storage on your phone:

• your progress: stars, best waves, Heroic crowns, challenges and talents, and which raiders and tips you have seen
• your settings: sound, vibration (Buzz), screen shake, damage numbers and game speed
• a run in progress, so you can carry on later
• a note of the one-time purchases you own, so they work straight away (Google Play remains the record of what you own)

This save is not sent to us or to anyone else, and other apps cannot read it.

When the game uses Google Play's age check, it also notes when Google Play last completed the check, and which version of the game asked, so that it doesn't ask again too often. It never stores your age. See "Google Play's age check (United States)" below.

Google's ads and consent libraries also keep their own data in the app's storage, for example your consent choice, so that the form doesn't ask again every time. That is covered under "Ads" below.

Android backup. If backup is turned on in your phone's settings, Android may include the game's save in your device backup to your Google account, or copy it to a new phone when you move to one. The save sits in the app's web storage, which can also hold small items stored there by Google's ad and consent pages, so those may be copied too. Nothing else from the app is included. Google provides and manages this backup under your Google account, and we cannot see it. Purchases do not depend on the backup, because Google Play restores them.

Purchases (Google Play Billing)

Lantern Pass offers four optional one-time purchases: Swift Night, No Ads, Gilded Purse and the Lantern Bundle. Payment is handled entirely by Google Play.

• Google receives and processes your payment details and Google account information, under the Google Privacy Policy.
• The game receives only Google Play's confirmation of the products you own, so it can unlock them, and tells Google Play that it has delivered them, as Play requires. Restore purchases in the shop asks Google Play for that list again.
• We never see or store your card details, your Google account password or your billing address.

Google Play's age check (United States)

Some US states have passed laws that require app stores to check their users' ages, and apps to use what the store tells them. To follow these laws, the game uses Google Play's age check (the Play Age Signals API).

• Before each check, the game asks Google Play which country your Google Play account is in. If Google Play reports a country other than the United States, the game stops there (outside the United States, this happens each time you open the game). If Google Play can't say which country, the game goes ahead with the check.
• Otherwise, the game asks Google Play the first time you open it after installing or updating it, and again a year after Google Play last completed the check. If Google Play can't answer (for example, when you are offline), the game tries again later: the next time you open the game, and sometimes when you come back to it. Depending on where you live, Google Play may first ask you whether to share this information with the game.
• Google Play's answer can include an age range and an install ID. The game reads neither. It only notes whether Google Play still needs to confirm your age. If it does, the shop shows one line asking you to open the Play Store app, and the game checks again the next time you open or return to it. Apart from that line and Google Play's own prompt, the age check never blocks or changes anything in the game. Purchases still go through Google Play, including a parent's approval where Google Play asks for one.
• The answer is used only for that line and to decide when to ask again. It is never used for ads, never sent to us and never shared with anyone. The game stores only the date Google Play last completed the check and the game version at the time.
• Google handles age information under the Google Privacy Policy.

Ads (Google AdMob)

The game shows rewarded ads only. An ad plays only when you tap to watch one, to open a boss chest or claim a Firefly bonus. You never have to watch one to play, and nothing you need to win sits behind an ad. If you own No Ads or the Lantern Bundle, chests and Firefly bonuses open without an ad.

The ads come from Google AdMob, through Google's ads library (the Google Mobile Ads SDK) built into the app. Unless you own No Ads, the game starts the library when the app opens, once the consent rules allow it, and the library usually loads one ad in advance so that it is ready when you ask. So Google may receive the information below whenever the game is open, even if you never watch an ad. A small start-up part of the library is also run by Android itself each time the app opens, before the game has decided anything; Google decides what that part does. The game asks Google only for ads rated PG (suitable for most audiences with parental guidance) or milder.

Google may collect and use the following information from your device:

• Device identifiers. This includes the Android advertising ID, or an app-specific ID if the advertising ID is not available.
• Approximate location. This is worked out from your IP address. The app does not ask for or use your precise location.
• App interactions. For example, which ads were shown and whether you watched or tapped them.
• Diagnostics and device information. For example, crash and performance data, device model, Android version and language.

Google uses this information to:

• show ads and measure them
• limit how often you see the same ad (frequency capping)
• detect and prevent fraud and abuse, and keep the service secure
• personalise ads, only where you have given consent if your country's law requires it, and subject to your opt-out in the US states where it applies

Ads can come from other companies that buy ad space through Google, so Google may share this information with its advertising partners (ad technology providers), and Google and those partners may use device identifiers to show and measure ads. Google's consent form for the UK, EEA and Switzerland lists those partners and lets you choose.

Google handles this information as described in the Google Privacy Policy and in how Google uses information from sites or apps that use its services. Google may process it outside the UK, including in the United States, with the safeguards its privacy policy describes. We cannot see your advertising ID or which ads you watched.

Your ad choices and consent

• UK, EEA and Switzerland. When you first open the game, Google's consent form (the User Messaging Platform) asks how your data may be used for ads. You can accept, refuse or choose by purpose. If you refuse, Google may show non-personalised or limited ads, or none. The rest of the game works the same either way.
• Changing your mind. Where these consent rules apply to you, a Privacy choices button appears in the game's shop, just below Restore purchases. It reopens Google's form so you can change your choice at any time. Other countries may also show the form and the button where local law requires it.
• Some US states. In the US states whose privacy laws Google's message covers, a Privacy choices button appears in the game's shop, just below Restore purchases. Google decides this from where you appear to be when you play, so the button may not show if you are travelling, using a VPN or offline. The button opens Google's "My data preferences" page, where you can choose Don't sell or share my data, and you can change your choice the same way. That page does not open by itself when you open the game. Until you choose Don't sell or share my data, your data can be used as described under "Ads". If you choose it, Google says it restricts how your data is used for the game's ads. Unless you own No Ads, Google still receives data from your device for those ads, and you can still choose to watch them, though Google may sometimes have none to show. Google's page explains that you may still see interest-based ads if your information is sold or shared by other companies, or was sold or shared before. Your choice is kept on this device. If you reinstall the game, clear its data or move to a new phone, you may need to choose again, and the game won't remind you. The rest of the game works the same either way.
• Advertising ID. You can reset or delete your advertising ID in your phone's settings, usually under Settings > Privacy > Ads or Settings > Google > Ads. The exact path depends on your phone.
• Personalised ads. You can manage ad personalisation for your Google account in My Ad Center.
• Do Not Track. The game does not respond to "Do Not Track" signals, which come from web browsers. Google and its advertising partners may collect information about your activity across apps and over time, as described under "Ads". The choices in this section are how you can limit that.
• If you own No Ads. The No Ads purchase, or the Lantern Bundle, removes ads from the game. If you own it when the game starts, the game does not start Google's ads library or ask it for any ads, and shows no consent form. (The library is still part of the app, so its small start-up part still runs when the app opens, as described under "Ads".) The game only asks Google's consent service for the status of the choice you made earlier, so that Privacy choices keeps working where it applies. That request goes to Google, so Google receives the basic technical information it needs, such as your IP address and details of the app and your device. If Google Play can't confirm your purchase within a few seconds of launch, for example when you are offline, the ads library starts as usual and stops requesting ads once your purchase is confirmed. If you buy No Ads while playing, the game stops requesting ads straight away, and from the next launch the ads library is not started.

Our legal bases (UK GDPR)

• Emails you send us: our legitimate interest in answering you and helping with the game.
• Purchase details from Google Play: performance of our contract with you (to provide what you bought, and to deal with refunds and problems), and our legal obligation to keep business and tax records.
• Ads: where the law requires consent, for example for personalised ads and for storing or reading information on your device for ads, we and Google rely on the consent you give in Google's form. You can withdraw it at any time with Privacy choices. Otherwise, showing ads that keep the game free, and protecting them from fraud, are our and Google's legitimate interests.
• Google Play's age check (United States): our legitimate interest in following the US state laws that require it. The answer stays on your device, and only the date Google Play last completed the check and the game version at the time are kept.
• Your save never leaves your device, except in your own Android backup, so we do not process it at all.

Permissions

The app has these permissions. Android grants them when the app is installed, so it never asks you for any of them:

• Internet and network state, for purchases and ads
• Vibration, for the game's Buzz feedback, which you can switch off in the settings
• Google Play billing, added by Google's billing library, for purchases
• Advertising ID, added by Google's ads library, so that AdMob can use the advertising ID as described above
• Ad services (ad ID, attribution and topics), added by Google's ads library for Android's Privacy Sandbox, which newer Android versions use for ads in place of, or alongside, the advertising ID
• Wake lock and foreground service, added by Google's libraries for short background tasks (Android's WorkManager), for example finishing an ad report. The game itself does not run in the background. It keeps the screen on only while a run is in play, which needs no permission.

It does not ask for your location, contacts, camera, microphone, photos or files.

Children

Lantern Pass is not directed at children under 13, and its Google Play target audience is 13 and over. We do not knowingly collect personal data from children. In fact, the game itself sends us no personal data about anyone. If someone buys something in the game, Google Play shows us the order details listed under "Information we receive". What Google collects is described under "Purchases", "Google Play's age check" and "Ads".

If you are a parent or guardian and believe a child under 13 is using the game, you can uninstall it, clear its data and reset the device's advertising ID. You can also contact us at hello@ebog-studios.co.uk.

How long information is kept, and how to delete it

• Your save stays on your device until you delete it. To delete it, uninstall the game, or clear its data in Settings > Apps > Lantern Pass > Storage > Clear storage. Clearing it permanently removes your progress, settings and any run in progress.
• The backup copy, if you use Android backup, is managed in your Google account and device backup settings.
• Purchases stay linked to your Google account. Google Play keeps the order history, and Restore purchases brings purchases back after a reinstall. Refunds go through Google Play. Order details we see in Play Console, and any sales reports we download, are kept for as long as UK tax and accounting rules require (usually six years).
• Ad data is kept by Google under its own policies. You can reset or delete your advertising ID and manage your choices as described above.
• Emails you send us are deleted once we have finished helping you.

Your rights

You have rights under UK data protection law. They include the right to ask what personal data we hold about you and get a copy, to have it corrected or deleted, to object to or restrict how we use it, to receive data you gave us in a portable format, and to withdraw your consent at any time (for ads, with Privacy choices in the shop). People in the EEA have the same rights under the EU GDPR. Some US states give their residents similar rights under their own privacy laws.

We hold no personal data from the game itself, so in practice this covers any emails you have sent us and any purchase details Google Play has shown us. To use your rights, email hello@ebog-studios.co.uk. We will reply within one month. For data held by Google, use Google's own tools and the Google Privacy Policy.

If you are unhappy with how your data has been handled, please tell us so we can put it right. You can also complain to the Information Commissioner's Office (ico.org.uk). In the EEA, you can complain to your local data protection authority.

Security

The game's save sits in the app's private storage, which Android keeps separate from other apps. The app allows only encrypted connections, and purchases and ads use Google's own secure services. No method of storage or transfer is perfectly secure, but the game keeps as little as it can and sends nothing to us.

Changes to this policy

If the game changes in a way that affects your privacy, we will update this policy and its dates. We will also mention important changes in the game's update notes on Google Play the next time we release an update.

Contact

EBOG-DESIGNS LTD, trading as Ebog Studios
19 Park Hill Avenue, Leicester, LE2 8HQ
Email: hello@ebog-studios.co.uk